[Tutorial] How to Target High Income Parents Using Facebook Ads

The top 10% of American households have an out-sized effect on the U.S. economy. They contribute to nearly one-third of U.S. GDP ($7 trillion a quarter) in terms of spending. (Business Insider) If you are an entrepreneur who wants to sell a product or service to high-income households, the following tutorial will walk you through how to create audiences for them in Facebook Ads.

The primary focus will be on how to create an audience in the Business Manager that can be used when making ads in the Ad Manager. It will not…