The Business Model Canvas: Five Common Mistakes

There are a lot of frameworks out there for launching a business or product ranging from lean startup to design thinking to jobs-to-be-done to the business model canvas and permutations of it such as the lean canvas. To be honest, I find all of these frameworks to be useful in their own way. I don’t think there’s a one-size-fits-all approach to innovation. Try all of them out and cater them to your specific…