Google Ads Cheat Sheet (2022)

Khuram Zaman
1 min readJul 15, 2022

Google and Facebook make billions off of advertising. Something like 80% to 90% of their revenue comes from a single source and that’s ads.

Yet, their ad platforms kinda suck and are hard to figure out. I know so many entrepreneurs who’ve tried Google and Facebook Ads and can’t figure out how to get them to work.

I’ve put together a super simple (and very ugly) cheat sheet on how to get started with Google Ads to help you get from 0 to 1. It ain’t pretty but it’ll help you get your ads started and creating value in no time.

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Khuram Zaman

Adjunct Professor at Georgetown University · CTO of University Startups · Focus: Product Development & LLMs