Google Ads Cheat Sheet (2022)
1 min readJul 15, 2022
Google and Facebook make billions off of advertising. Something like 80% to 90% of their revenue comes from a single source and that’s ads.
Yet, their ad platforms kinda suck and are hard to figure out. I know so many entrepreneurs who’ve tried Google and Facebook Ads and can’t figure out how to get them to work.
I’ve put together a super simple (and very ugly) cheat sheet on how to get started with Google Ads to help you get from 0 to 1. It ain’t pretty but it’ll help you get your ads started and creating value in no time.
The Google Ads Cheat Sheet covers 4 main areas:
- Account Setup & Configuration
- Research & Planning
- Creating Campaigns, Ad Groups, and Ads
- Running Campaigns and Optimizing Them
Take a look and try it out. Let me know if anything doesn’t make sense or of any other questions you have.
Link to the public whimsical file:
Links Referenced in the Flow Chart
- Google Ads: https://ads.google.com/home/#!/
- How to Switch to an “Expert’ Account: https://support.google.com/google-ads/answer/9520605?hl=en
- Websites + Google Ads Conversion Tracking:
https://support.google.com/google-ads/answer/12216424?hl=en - Wix + Google Ads Integration:
https://support.google.com/google-ads/answer/11622602?hl=en - Shopfiy + Google Ads Tagging:
https://support.google.com/google-ads/answer/12183125?hl=en&ref_topic=9578449 - Google Trends: https://trends.google.com/trends/?geo=US
