FAQs: Pay-Per-Click (PPC) Advertising
5 min readAug 5, 2021
What is Pay-Per-Click (PPC) Advertising?
PPC Advertising is where an advertiser pays a fee to a digital platform that is hosting the ads each time a customer clicks on an advertisement.
Ad Types include search results, social media posts, banner ads, videos, retargeting, ecommerce, audio, and more.