FAQs: Pay-Per-Click (PPC) Advertising

What is Pay-Per-Click (PPC) Advertising?

PPC Advertising is where an advertiser pays a fee to a digital platform that is hosting the ads each time a customer clicks on an advertisement.
Ad Types include search results, social media posts, banner ads, videos, retargeting, ecommerce, audio, and more.

Why use PPC Ads?

• Benefit #1: PPC ads are trending upward. In 2019, digital advertising surpassed traditional advertising (Print & TV ads) in the US.
• Benefit #2: Clearer ROI. Since you can do conversion tracking, you can optimize your ads and track not only conversions but costs, revenue, and profits.
• Benefit #3: Hypertargeted Approach: You can target based on geography, demographics, interests, and be very precise with how you are spending your ad budget.

Which Platforms Should You Start With?

Google Ads and Facebook Ads make up about 60% of the digital advertising market (with Amazon coming in at third). By mastering these two platforms, you can get a good bang for your buck. Google focuses more on individual’s search behavior whereas Facebook focuses more on an individual’s interests and site visit behavior.