Customer Validation: Sticking It Out vs Pivoting to a New Problem

Photo by Niver Vega on Unsplash

Last night was class #5 of MGMT224 “Launching Entrepreneurial Ventures” at Georgetown University. In this class, the venture teams focused on a customer’s attempts at solving a problem (work arounds, past solutions, current solutions, and potential alternatives).

One of the teams decided to focus on people who are either too hot or too cold when they…