Case Study: How to Use ChatGPT to Generate Product Descriptions

Khuram Zaman
3 min readOct 19, 2023

Yesterday in the Advanced Track course at the USG Equity Incubator, participants shared how their digital marketing campaigns were going. Last week, they worked on Google Ads and this week they had the opportunity to pick a channel of their choice. Most opted for Meta, LinkedIn, or Tik Tok Ads. We went around the room and shared who got impressions vs clicks vs conversions and for…

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Khuram Zaman

Adjunct Professor at Georgetown University · CTO of University Startups · Focus: Product Development & LLMs